Brands known for their sarcastic, bizarre and anti-corporate personalities on social media are in uncharted waters in a such a rare period of uncertainty.
You don't have time for vague suggestions
Too much marketing advice, from consultants, to online ‘gurus’, to agency blogs is painfully un-actionable. You listen to their thoughts, hear their suggestions, and read yet another “State of Marketing” yearly report, but when you get into the real world, you have no idea how to actually implement it.
As you may have noticed, I hate it too.
So, here’s what we’ll do instead