Brand Strategy

Beyond just a business, let’s make your brand the industry go-to expert

Become the go-to industry authority.

We both know you’re better than your competition. Unfortunately, just telling people that isn’t enough. What if you could charge a premium people are happy to pay for because they know you’re better?

Enter brand strategy.

What is brand strategy?

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. It’s the way you clearly define what makes you you.

It brings life to exactly how your company is perceived, relative to your competitors. It works to position you as a certain something in the minds of your core target and customers.

Think of Disney, of Starbucks, of Mercedes-Benz. What do you feel when you think of each of these brands? There are plenty of very similar offers to each, but they don’t give you that same feeling, do they?

Let’s make people feel something about you.

But how does it help me?

Your brand is your key to being able to charge more money for what you offer. Through a strong brand, you can position yourself as the industry expert, as the go-to authority, and the leading offer on the market.

When you put two similar companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers.

Let’s make you represent something valuable.

So how do we do that?

We’ll work together to clearly define the role your business aims to play in your market, and the way you want to be perceived by prospects and clients.

To do so, we’ll begin by clearly building your unique brand voice, values and promise. This includes what your brand does to improve the lives its consumers, how it does it, and why it does what it does.

And what does that look like?

Now, it’s time to craft your brand communications, marketing and advertising.

We’ll define specific tactics to reach specific goals, like the media you advertise in, the way you structure your offer to your ideal target, the events you’ll attend, and, most importantly, the content you’ll create. 

Your specific expertise is the #1 most valuable asset in your portfolio, and I’ll work with you and advise you on how to leverage it in your marketing strategy for astounding results.

Through value-driven content and advertising, we’ll work together to build specific content productions and an actionable content plan based off proven data, to craft a repeatable approach that will drive concrete business results. ,

Here's how it goes:

The steps and exact deliverables you’ll receive

Research & Discovery

Comprehensive 1-on-1 discussions, meetings and interviews with key stakeholders to:

  • Complete core business & strategy questionnaire
  • Analyse existing materials
  • Crystallise distinct services & target markets

Voice-of-Customer Research

Gathering of critical voice-of-customer messaging and powerful testimonials

  • Targeted customer survey
  • Up to 3 1-on-1 customer interviews
  • Coordination (personalised invites & scheduling)
  • Execution: a thorough (but not interrogative!) interview to dig deep into what constitutes your core customer base
  • Data Organisation: Organising the mass of data and information to make it understandable, useful and actionable.

Competitive Analysis

Thorough competitive analysis, brand and strategy mapping of industry competition, both direct and indirect to pinpoint market weaknesses and strongest tailwinds to growth

Content Strategy

  • Definition of your unique brand communications, marketing and advertising strategy, specific objectives and key timelines
  • Content production and messaging framework for repeatable, ongoing wins over specific timeframes
  • Example advertising deliverables creation and discussion

The Complete Brand Strategy Dossier

Beautifully designed physical and PDF dossier that serves as a comprehensive verbal branding guide for your company:

  • Outlines the conclusions of all research, discovery and competitive analysis
  • Ensures a powerful, consistent voice across all touchpoints — for today, and for all future marketing materials.
  • Defines a consistent, repeatable, actionable content and advertising strategy framework
  • Articulates all foundational brand messaging elements:
  • Brand personality
  • Tagline
  • Brand Mission
  • Brand Values
  • Elevator Pitch
  • Value Proposition
  • Brand Promise
  • Unique Selling Point
  • Core Benefits
  • Objections & Hesitations
  • Brand Voice
  • Brand Messaging

And when can we begin?

Let's talk! No obligations.